I have the hardest time keeping up with the News. There are so many sources and so much information, like ALL the time. Luckily, a little gem called The Skimm came into my life. The Skimm was created by two news media veterans, Danielle Weisberg and Carly Zakin. Seriously, The Skimm is amazing. All you have to do is sign up with your email and a daily newsletter is sent right to your inbox. And the best part? It only takes around two minutes to read the whole newsletter and it covers a little bit about everything that is going on around the world.
What sets The Skimm apart? Voice and legibility. Zakin and Weisberg started The Skimm with an audience of young, educated females in mind and created a unique voice and format to speak to it. The newsletter takes news and breaks it into small bites with snappy section headings, quite often referencing pop culture and the Kardashian family mishaps. In the end, you get what you need to know, without having to read multiple sources and slogging through thousands of words.
Just think: CNN meets The E! Channel meets Mean Girls, and you have The Skimm. The Newsletter covers everything from The World Series, to the latest ISIS happenings, to the see-through Lululemon leggings scandal.
Skimm founders, Zakin and Weisberg
It turns out, The Skimm has reached far larger audiences than ever hoped. Everyone from college students, to CEOs, to stay at home moms have become fans of this news source. Even men too… My husband even told me his Goldman Sachs manager faithfully reads The Skimm every morning!
Congrats to the founders, Zakin and Weisberg for recently being named on Forbes’ recent “30 Under 30” most influential people right now. Take my word for it and go sign up!