Not too long ago Starbucks was dealing with its red cup fiasco, and had what seemed to be the whole world down its neck. Donald Trump even voiced his opinion on the matter. (But what doesn’t Trump voice his opinion on?)
Despite the red-cup mess, Starbucks seems to be doing something right. Shares went up from 40 cents to 45 cents and have increased by 36%. Analysts showed a 12% increase in revenue by the end of December. Taking into account that more people drink hot drinks in the winter, 12% is still a surprisingly high revenue increase.
It doesn’t all look like smooth sailing though. Starbucks stores in China and the Asia Pacific region fell short of estimated statistics. As regions outside of the U.S. move away from The Bucks, the U.S. keeps it going strong with significant profit. But how will Starbucks deal with the declining sales outside of America in order to keep its shares up?