Many cities in the past decades built malls in urban cities as a way to drive consumers to their area and to increase the amount of money flowing into the city. However, many of these malls have been unable to compete with malls in suburban areas, and this has resulted in lost urban space, low urban foot traffic, and reduced urban involvement. To combat this problem, cities like Worcester, MA are demolishing old malls and replacing them with office buildings, small shops, and apartments. The cities that are investing in changing their environment are already seeing positive results as their cities are more attractive and private investors are flooding the area with capital.
I think that this could be a key driver in stimulating or sustaining urban interests in people who have increasing ability to meet all of their wants and needs without having to travel to urban areas. The author points out that people really love small shops and the environment that is created by them. The cities doing this have to invest the funds to change mistakes of the past, but they are finding that they are recouping their investment through private developers and increased consumer interest. That sounds like urban success.
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