Last Monday, Walmart announced its new purchase of Jet and ModCloth, an upstart e-commerce venture for $3.3 billion. This long dominant physical retailing business is forming an internal venture designed to hatch new online retail business. Realizing that Walmart has fallen far behind in the business of selling goods online. Far behind form Amazon, Walmart will launch its first investment arm to expand its e-commerce like. In partnership with retail start-ups, venture capitalists and entrepreneurs such as Jet and ModCloth, Walmart wants to become one of the most formidable rivals to Amazon. Jet had been a committed competitor to Amazon however they failed at acquiring profitability for a robust rival. In the other hand ModCloth, sees this merge as an of their big opportunities that will give them necessary resources and support to grow.