Disney’s Beauty and the Beast had an incredible opening weekend. The question that I am asking, is why? It was a highly anticipated film, and that was obvious, but why? Do we get excited to watch a film that reminds us of a simpler time, or of our childhood? Is it the cast that we want to see? Does the majority of our anticipation come from the Disney name? In this particular case, we all know the story line, so I don’t know if curiosity or mystery or desire to know the story can really play a part. As Disney spreads it wings and makes more films that appeal to all audiences, it has been hard for anybody else in the industry to compete. Is this okay?

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